Across industries and markets, tech companies are addressing new audiences and selling to new buyers at all levels of IT organizations.

This first installment of the CIO Central Focus Series contains practical advice for sellers and marketers from a variety of CIOs, including: Paul Chapman at Box; Milind Wagle at Equinix; Dr. Stephanie Lahr at Monument Health; Tom Rodden at Varian Medical, now Siemens Healthineers; Mary Gendron at Qualcomm; Walter Curd at Maxim Integrated; Dr. Barry West, public sector advisor and former CIO at DHS, FEMA, NOAA, FDIC, PGBC, and USDC; and Greg Hanson, Ph.D., the first CIO of the U.S. Senate.

The CIO Central series features NetApp’s Bill Miller exploring top-of-mind subjects, priorities, and insights with IT thought leaders in technology innovation and adoption.