Traditional IT-marketing rivalries create outposts of shadow IT and a struggle for control. Strong partnership and collaboration between IT and marketing teams are changing the game and charting a path for transformation.

In this episode of CIO Central, NetApp CMO James Whitemore and NetApp CIO Bill Miller talk about driving transformation and value through collaboration, putting customer experience at the center of operational design, new selling strategies, the science of data driven marketing, the business impact of strong CIO-CMO partnership, and the advantage of being a challenger and disruptor in the market.

The CIO Central series features NetApp CIO Bill Miller exploring top-of-mind subjects, priorities, and insights with IT thought leaders in technology innovation and adoption.