How does a service-driven company like CDW use data-driven insight to enrich the customer experience and build loyalty through the customer lifecycle? In this episode of CIO Central, Sanjay Sood, CTO at CDW, talks with NetApp’s Bill Miller about partnership and how CDW uses machine learning to make sense of data at scale, produce full-stack outcomes, create competitive advantage, and engage with customers through omnichannel selling.

The CIO Central series features NetApp’s Bill Miller exploring top-of-mind subjects, priorities, and insights with IT thought leaders in technology innovation and adoption.

Discover more IT thought leadership – https://www.netapp.tv/Home/playlist/146